For those of you who aren’t familiar, TweetDeck is a platform that helps you manage your Twitter account. It is very user friendly and has become one of my most valued resources. For newbies, it may seem to tough to understand what’s going on at first. I recommend you use Google to find tools that can help, like this Twictionary.
Here are the reasons I love TweetDeck and why you should too:
Research– TweetDeck allows you to build numerous columns that revolve around keywords. For example, I search for words like management and leadership. Any Tweet by anyone that contains those words or is hash-tagged (if you add a # before a word it creates a group and you can search by these as well) appears in this column. Typically Tweets mention a subject and have a link to an article, post, or video about this topic. Do you need to research performance reviews or are you looking for ideas to retain your top talent? Do you need help developing a social media handbook? Do you want to advance your career by knowing more about your industry than anyone else? Do you want to know what people are saying about your company? Do you want to see what your competition is up to? Do you know how your company will be impacted by Healthcare Reform? Create a column and read, read, read.
Job Search– This is another area where TweetDeck is invaluable. Are you looking for a job? I built a column called human resources and realized quickly that it wasn’t going to serve my purpose very well because it is non-stop Tweets announcing job openings. We’re talking 100’s of them a day! I’m not looking for a job, but if I were, I would create columns for every opening I would ever consider and see what pops up. I haven’t tried it, but I believe you can narrow the search by city, too. Even without that, I have seen openings right down the street from me.
It Runs All The Time – When you minimize it, you will get a little black box that flashes whenever a new Tweet appears relevant to any of your columns. It takes a second to skim it and see if it’s worth clicking on a link to check out an article but you don’t have to go to a website every hour to see what you’ve missed. You can ignore it if you’re busy with something else or take little breaks from your current project to read some valuable info. It also makes a really cool, zingy sound when a Tweet comes in, but that’s beside the point.
It Has Not Screwed Up My Computer (Yet) – I’m always nervous to install and download new things, but this was a piece of cake and so far I haven’t seen any ill effects from using it.
It’s Really Just Fun! – You can learn about whatever you want but I will tell you, there are some seriously witty people on Twitter! One of my columns is Severance. Can you imagine the Tweets I was reading when Tony Hayward’s package was announced? Hilarious. And even though you feel stupid laughing out loud at your desk, you don’t feel stupid enough to stop. Tweets are only 140 characters so it’s kind of like hearing a one-liner multiple times throughout the day. I actually think it improves my mood.
It’s Great If You’re Not Into Social Media- TweetDeck is a perfect social media tool for people who want nothing to do with social media. If you aren’t ready to join a bunch of networks and start gathering friends, followers, or connections, you can just watch. It’s entirely up to you whether you jump in and play or sit on the sidelines. But while you’re watching, you’re reaping the rewards that are out there simply because a bazillion people want to provide value for each other.