As we all know, attracting and retaining top talent is a big concern for HR. This is a guest post on the topic that I hope you will find helpful.
There are many elements to talent optimization. Two of the chief ones are ensuring you’re making the most of your current staffing resources, and hiring the right skills when necessary.
Your talent management processes can help you achieve your talent optimization goals in a variety of ways. Talent management encompasses everything from recruiting, hiring and onboarding, to performance management, employee development, succession planning, compensation and offboarding. When done well, these processes can help you:
Set Clear Expectations for Work
There are a variety of ways you can and should do this.
The primary way most organizations set work expectations is through employee performance appraisals. Performance appraisals generally outline core and job specific competencies and the goals the employee is expected to achieve. Employee goals are important because they lay out “what” you expect the employee to accomplish over the review period. Competencies are used to define “how” you want work to be performed, and to communicate corporate culture and values. Ideally, each employee goal should be linked to and aligned with a high level organizational goal it supports. This gives the employee a clear context for their work, helps them understand their value to the organization, and aligns your entire workforce.
In addition to performance appraisals, it’s a good idea to have a clear, detailed job description for every role that outlines: the job duties and responsibilities, education and experience requirements, competencies important to the role and the organization, scope of decision-making and reporting, etc. In fact, job descriptions should actually be used to guide both performance appraisals for the role and any job requisitions/postings.
Laying out clear performance expectations has been shown to contribute to employee engagement, and is the best way to align your workforce and encourage high performance – all keys to talent optimization.
Give Employee the Feedback and Coaching They Need to Improve and Succeed
Employee performance management should be an ongoing activity and dialogue between managers and employees, not a once-a-year event conducted as a performance appraisal. To be their best, meet expectations, continually learn, and adapt to changing work priorities and challenges, employees need ongoing feedback and coaching. To help support this, some companies implement quarterly performance appraisals, or periodic goal setting/review sessions and development reviews. These processes are simply ways to formalize and encourage what should be an ongoing activity. By giving their employees ongoing feedback and coaching, managers can address performance problems when they are small, and better manage their employees’ work and performance.
Support Employee Development
You and your organization can also optimize your workforce and foster high performance by supporting employee development. Employee development can take a variety of forms, including: formal training, conferences, webinars, e-learning, mentoring, job shadowing, reading, work assignments, participation in cross-functional teams, volunteer work, continuing education, etc. Managers should work with their employees to identify performance gaps, career aspirations and organization needs. Then, they should put development plans in place to help the employee broaden or deepen their knowledge/skills/experience, achieve their goals and improve their performance. This is typically done as part of the employee’s performance appraisal, but can be run as a separate process.
Being given the opportunity to develop is also a contributor to employee engagement and retention. But it also helps you develop the staffing resources you have today to meet your organization’s changing needs, and develop a more highly skilled workforce.
Reward and Encourage High Performance
Another way you foster high performance is by rewarding it. While your compensation and rewards programs should take education, experience and market data into consideration, they also need to be rooted in employee performance. Your program should include a wide variety of means to reward, recognize and encourage high performance – money isn’t always the answer. In fact, employee engagement surveys tell us that simple recognition and praise are strong performance motivators.
Attract High Performers
If you have good talent management processes in place, let candidates know about them during the hiring process. It may help weed out candidates who aren’t committed to their personal performance and development, and make your organization more attractive to those who are. When recruiting, you can also use your job descriptions and even your performance appraisal forms and process results to identify the qualities/skills/experience/attitudes that lead to high performance and success in a role. Then make sure you onboard your new hires, start them off with goals, support them with development and monitor their progress. Hiring the right people, right from the start, and setting them up for success are the best ways to ensure high performance and an optimized workforce.
Conclusion
Talent management best practices are all designed to drive employee high performance. They can be some of your most powerful talent optimization tools. Why not use them to help you attract and retain a world class workforce and drive organizational success.
Sean Conrad is a Certified Human Capital Strategist and Senior Product Analyst at Halogen Software, one of the leading providers of talent management software. For more of his insights on talent management, read his posts on the Halogen Software blog.





