Many times HR is placed in a position to deliver a message, sometimes to a particular employee, sometimes to the masses. Obviously I’m a big proponent of telling the truth even though it can be difficult – I’ve written about the importance of being truthful in creating and maintaining a transparent culture, how being truthful leads to trust and why trust is so important, and how telling the truth engages, motivates, and inspires your workforce.
Idealistically, making the commitment to be truthful to your employees results in many positive outcomes. Realistically however, there are hidden challenges in the way your employees think that could impact how accurately your message is perceived. In many cases, there isn’t much you can do about it either – they are simply thought processes that exist within the employee receiving your message. But knowledge is power and knowing these challenges are out there can be helpful in how you move forward.
- Everyone has a comfort zone and it can be difficult to get your employees to consider ideas or make decisions outside of it. If the truth you try to deliver doesn’t fall within a place of security for them, you may be challenged by their desire to distort what they’ve heard.
- Selective hearing is another challenge. Employees subconsciously hear what they want to hear, and tend to support the things that match or support their own beliefs while discounting those that don’t. This can make it difficult to know the information was relayed accurately, particularly since you may not be intimately familiar with their value and belief systems.
- The way your employees view you, the company and themselves also comes into play. If your employees don’t like you or the company or agree with how either operate, they are not likely to believe you or give credence to the message you are trying to deliver. Likewise, they will tend to view themselves as having better judgment and higher morals than you. All of this means that your message will be disregarded more easily. If they like you and the organization, odds are they will be more accepting of what you are trying to say, regardless of what it is.
- Employees often believe that their successes are based on talent and ability, while yours are most likely luck. Their personal failures are attributed to external factors and bad luck, but yours are due to your own mistakes. This presents a challenge for you in terms of credibility. And if your employees think you are less credible than they are, doesn’t this impact the way they hear your message?
- Employees often conform to their group’s mindset. This could mean their team or department and the level of unconscious conformity may depend on how tightly knit their group is. And they are probably unaware that this desire to conform exists. For you, this means that their response to a message may not be their own and they may not even know that.
All of these examples are difficult to recognize – they are, after all, subconscious thought processes. Knowing that the possibility exists that one (or more) of them are affecting what is heard can help you craft and deliver a more effective message.


















