Who would have thought that commuting costs would figure into a person’s decision to stay or leave a company? Unfortunately, this is a fact now. In my area of the country, I’ve seen gas prices of $4.35/gallon. Most of the country has hit $4.00 and prices are expected to go up higher still. Workplace studies show that the average commute for an employee is about 30 miles. Depending on the car the employee owns, this will really add up for some of your employees. It reminds me of the question stay at home moms consider when deciding whether or not to reenter the workforce – does the cost of child care outweigh the salary and benefits? Is it worth it? HR departments need to explore ways to assist employees with these costs in an effort to retain and attract top talent.
If you have employees who travel a significant distance to come to work, you can bet they will be considering a position closer to home. They almost have to. However, there are things your company can do to try to help your employees.
Change the schedule.– One example of this would be to lengthen each day and take Fridays or Mondays off the schedule. Many employees would jump at the chance to work four, 10 hour days and have a three day weekend. This also removes a roundtrip, saving a whole day’s worth of gas.
Coordinate car-pooling. – You can do this yourself internally with carpool boards or on your intranet, or you can recommend employees go to a site that will do it for them, such as erideshare.com. Encouraging your employees to get involved shows you are aware that gas prices are affecting them. If differing schedules are an issue, be open to considering assisting multiple employees to get on the same schedule in order to make it work.
Offer on-site lunches.– Explore ways to feed your staff and keep them at work during lunch. You may be able to negotiate special pricing with restaurants and catering businesses to make it more cost effective for employees to remain on-site. This is also a great engagement tool, especially if once a month or so the company springs for the lunch. Your employees get to socialize with other people in the company. As with many of the other suggestions, this doesn’t have to be an every day event. Offering the ability o order and buy lunch once or twice a week still helps.
Consider telecommuting where possible.- How many of your employees could work from home? If you don’t want to make it permanent, be non-committal about the timeframe and relay to them that this is a program you will try temporarily, in order to help them get through this. It doesn’t have to be all or nothing either. Maybe some employees could work from home 1 or 2 days a week and be in the office the others.
Look into subsidizing public transportation.- Are you familiar with public transportation in your city? Can you offer incentives for employees to use it? Or can you offer to pay for it? This may prove to be a minimal cost compared to the cost of turnover and hiring and on-boarding. Many times there are incentives offered by the public transportation authorities themselves such as group discounts or pre-tax savings for those who purchase passes through your company. If your company is large, your organization may actually be able to negotiate an incentive program with the public transportation authority.
Work these solutions into your “green” program, too. – Many employees, particularly Gen Y, are interested in working for companies who care for the environment. Going green is where it’s at, so you can use some of these solutions to demonstrate how you not only want to help your employees, but do your part to improve the environment as well. You could roll the programs out as something you want to try to help with gas prices and want to keep in an effort to cut down on pollution.
My best recommendation on all of these suggestions would be to take a vote. If you’re not sure which program might be effective, ASK. This situation provides your company with the ability to be transparent, which builds trust. You can let them know you’re not sure what will work but you’d like their input and will explain any reservations. The simple act of asking your employees what would help them demonstrates that you are aware of the impact that gas prices may be having on them and shows them that you want to do what you can to ease the burden. Proving to them that you care will do wonders for your employer brand, engaging your employees, increasing retention, and attracting top talent. Happy employees are productive employees, so putting in the effort means a win for everyone.
Is your company currently offering any programs to help your employees deal with rising gas prices? Do you plan to? Please share any other examples in the comments.















